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Saturday February 28, 2009

iTunes Debuts Pass Model with Depeche Mode

iTunes launched a new Pass model with Depeche Mode as the debut artist. Similar to the Season Pass model already available on iTunes for TV Shows, Pass for music is essentially an album subscription model that allows artists to sell products for one flat rate and then deliver them throughout a set amount of time.

So far, the model has shown promise. A recent bundle of the Beastie Boys' reissue of "Paul's Boutique," in conjunction with EMI and the technology platform Topspin, carried a range of options, from a digital album for $12 to a $120 package that included a boxed set and download. According to Topspin, only 16 percent of the resulting sales were for the cheapest option, and the average revenue per transaction topped $50.

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