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Sunday May 31, 2009

E3 Returns to Flashy Former Format

E3’s attempt to be a low-key and "serious" gaming conference resulted in dropped attendance and publisher withdrawals. This year’s E3 returns to the high-energy and glitzy presentation of their more successful past and Reuters takes a look at the event, which is set to kick off Monday.

"E3 used to be a great event (that) helped to push the games to a more mass market audience," said Yves Guillemot, chief executive of France's Ubisoft…"In the last two or three years it was almost a nonevent," he said. "We think it will be a major event -- the show has to be big. We want to attract more and more talent from all the other industries (so) they can see what is happening now."

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