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Friday April 30, 2010

Apple to Charge $1M to Put Ads in Mobile Apps ?

According to the Wall Street Journal, the powers that be at Apple have decided they are going to charge $1 million for ads on its mobile devices and could charge as much as $10 million. The article says that the industry standard is between $100,000 and $200,000.

Apple Inc. aims to charge close to $1 million for ads on its mobile devices this year and perhaps even more to be among the first, ad executives say. Apple is hitting the road to showcase its new mobile-device advertising capability, dubbed iAd, and has indicated it could charge as much as $10 million to be part of a handful of marketers at the launch, according to a person familiar with the matter.

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