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Thursday September 30, 2010

Google Offers JPEG Alternative for Faster Web

Google plans to announce an alternative to JPEG images today, it is a new format called WebP. I bet the P stands for porn. If it doesn't....it should.

Google plans to announce the new WebP graphics format today along with its research that indicates its use could cut image file sizes by 40 percent compared to today's dominant JPEG file format. That translates to faster file transfers and lower network burden if Google can convince people to adopt WebP.

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