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Thursday April 30, 2015

Ford CEO: We Won’t Take A Back Seat to Google And Apple

I guess this falls into the ol' "if you want something done right, you better do it yourself" category.

"We want to make sure you are not pushed into a decision on a $40,000 car based on your $200 smartphone," Nair said. Ford, like the other car makers, also sees its infotainment system, known as SYNC, as a key selling point. "The data shows SYNC has been a significant draw in the showroom," Nair said.

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